Senet and Paige Ag Partner to Deliver Smart Irrigation Solutions
Partnership extends Senet’s reach into the rapidly growing IoT-enabled agriculture solutions market
Portsmouth, NH and Fresno, CA – November 15, 2016 — Senet, the first and fastest growing North American provider of public, low-power, wide-area networks (LPWANs) for long range-based (LoRa®-based) Internet of Things (IoT) applications, today announced a partnership with Paige Ag, a division of Paige Electric Co., LP and a leading manufacturer and supplier of wire, cables, cable assemblies and electrical accessories, to enable “smart” irrigation in agriculture.
Until now, poor wireless coverage in rural areas has impeded adoption. Farm land is often isolated from cellular, Bluetooth and WiFi technologies and where they do exist, cost and complexity of deployment can be prohibitive. With device connectivity over very long ranges (~15 miles), very long battery power life (~10 years) and an extremely low per-device cost, LPWANs and LoRa®-compatible products are changing the paradigm of farming efficiency and transforming the way things are monitored and measured. LPWANs are ideal for gathering data about local agricultural conditions including weather, soil moisture, chemical compositions of the soil and other environmental conditions at a much lower total cost of ownership. Furthermore, LPWANs make it possible to expand per-acre coverage and monitor more assets due to the simplicity of deployment and cost of ownership reductions.
“Senet’s highly scalable and reliable low-power, wide-area network provides a significant opportunity for our agriculture customers looking to use empirical data to improve operational planning and decision making,” said Julie Bushell, Director of Sales and Marketing for Paige’s Agwire Division. “Based on market demand and proven use cases, we are initially focusing on delivering LoRa®-based irrigation solutions to help our customers capture real economic value from the Internet of Things.”
“With the rapid evolution of IoT solutions, its critical to make the right strategic choices, select the right partners and quickly deliver compelling capabilities to market,” said Will Yapp, Vice President of Business Development for Senet. “We are extremely pleased that Paige Electric has selected Senet as their IoT network provider to deliver solutions in the agriculture space.”
With analysts predicting that installations of IoT devices in the agriculture market will increase from 30 million in 2015 to 75 million in 2020, it is no surprise that agriculture equipment and solution providers are expanding their offerings to deliver additional value to their customers.
To learn more, please visit Senet at booth #1423 at the 2016 Irrigation Show & Education Conference, Dec. 7-9, 2016 in Las Vegas, and Paige Electric at booth 846.
Media contact: Stacy Grisinger Vice President Elevate Communications firstname.lastname@example.org
Senet contact: Ken Lynch Director of Marketing Senet, Inc. email@example.com
About Paige Ag: For over 30 years, Paige Ag, a division of Paige Electric Co., LP, has been providing pivot dealers and OEMS worldwide with the most reliable precision agricultural irrigation solutions available. Established in 1958 and headquartered in Union, New Jersey, Paige Electric Co. specializes in innovative design of emerging technologies, solution based implementation, electrical cable, components and assemblies. Spanning 30 unique markets and all seven continents, Paige Electric is the global leader in cable and wireless solutions. To find out more, please visit: www.paigeelectric.com and agwire.paigeelectric.com
About LoRa™ Alliance The LoRa™ Alliance is an open, non-profit association that has grown to more than 330 members since its inception in March 2015, becoming one of the largest and fastest growing alliances in the technology sector. Its members are closely collaborating and sharing their experience to promote the LoRaWAN™ protocol as the leading open global standard for secure, carrier-grade IoT LPWA connectivity. With the technical flexibility to address multiple IoT applications, both static and mobile, and a certification program to guarantee interoperability, the LoRaWAN™ is already being deployed by major mobile network operators and is anticipated to widely expand in 2016.
About LoRaWAN™ The technology utilized in a LoRaWAN network is designed to connect low-cost, battery-operated sensors over long distances in harsh environments that were previously too challenging or cost prohibitive to connect. With its unique penetration capability, a LoRaWAN gateway deployed on a building or tower can connect to sensors more than 10 miles away or to water meters deployed underground or in basements. The LoRaWAN protocol offers unique and unequaled benefits in terms of bi-directionality, security, mobility and accurate localization 3 that are not addressed by other LPWAN technologies. These benefits will enable the diverse use cases and business models that will enable deployments of large scale LPWAN IoT networks globally. ###
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